10 STEPS TO SUCCESS
Every successful program has a formula. And our program is not the exception. We came up with this 10 steps to success to guarantee our clients that we will deliver what was promised: create a unique client-product experience that is interactive, fun and memorable; and attract people to your booth.
1. Creative Brief
The process starts with the first meeting in which we collect as many information about your company, your products and services key benefits, who is your target audience, what are your marketing goals, etc.
This sets the guidelines for the following step.
2. Tricks Development Pt.1 – Ideas
With all the information we gathered above, we think in 15-20 possible ideas that will showcase your products in a fun and engaging way, while communicating the key benefits.
3. Tricks Selection
This is the part where the company will select those ideas that they found more attractive, interesting, doable. Budget, venue requirements and timing will be the keys to determine which ideas will be developed in the next step.
4. Tricks Development Pt.2 – Scripting
Once we have the ideas, we start working on the script. We carefully script each trick to make sure we are communicating the products and services key benefits, while keeping it fun, entertaining and engaging.
5. Tricks Presentation to Marketing and Product Managers
So the first draft is ready and it’s time for their first evaluation. This is where we tweak the script for possible technicalities and improve wording. Then we are ready to work on the presentation.
6. Routine Rehearsals
We take around 1-2 weeks to rehearse the tricks, sometime more depending on the complexity of the illusions. This guarantees our clients that we will talk about the products and services as if we were a part of the company.
7. Trick Presentation o Marketing Team, Product Managers and Board of Directors
The final presentation is ready and it’s time to see it live. We use the marketing team and products managers as our test-drive. Sometimes we present this to the Board of Directors, pretending they are the prospective clients.
8. Final adjustments
We strive for perfection and at this time we encourage final adjustments if they are needed.
9. Day of the Event
It’s showtime! We will take over the booth or event; educate the sales force to make sure everybody knows what we are doing and to maximize exposure.
10. Post Show Evaluation
We believe that the only way of getting better is by analyzing the outcome of our efforts and if there is any room for improvement. We want to make sure our client’s ROI is positive and that this experience turned int more quality leads, better contracts, and, of course, future work together.
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